How many times have you sat down at your computer, logged onto Facebook and then realized you spent an hour or more? This happens all the time. Don’t get sucked into Social Media! As a small business owner your time is valuable. Take control of your social media experience. Using these four social media time management tips you can do it!
- Create a plan: Focus on one or two platforms and do them well! Decide which social media platform(s) your business needs to be active on. You don’t have to be on every single social media platform. Be where your customers are! Determine if your customer base is using Facebook, Twitter, Pinterst, YouTube, LinkedIn or Google+. Pick one of these and create a content calendar. Need help creating a content calendar or determining where your customers are spending their time, email me.
- Use Automation Tools: I highly recommend that you use a tool like HootSuite to automate your posts. By scheduling out your post or tweets, you will have more time to spend interacting and building relationships with your fans or followers. Never schedule your replies! Be real! Respond or reply in real-time.
- Be Consistent: No matter how often you post or tweet, do one thing BE CONSISTENT! Social Media is moving quickly and to be seen you must post at least once a day, if not more depending on the social media platform. Set a schedule and posting consistently will help you build trust with your fans or followers. My personal recommendation for small business owners: Facebook Fan Page 3 times/day, Twitter 5-6 times/day, Pinterest business page 1-2 times/day, Google+ business page 2-3 times/day, LinkedIn personal profile 1-2 times/day. Remember, you don’t have to be on all these platforms! Be where your customers are.
- Use A Timer: Especially when you are first getting started, use the timer on your phone, computer or even the timer from your kitchen. Set a 30 minute limit per day. Social Media takes time and patience. You will not build your online presence overnight. It will take time and consistency!
What is your biggest struggle? Comment below.