What is a Bot and How Does it Work With Messenger?

What is a Bot and How Does it Work With Messenger? April 5, 2018Leave a comment

Does Your Business Have A Facebook Page?

Yes! Great. So let me ask you a few questions:

Do you allow people to message you through your page? Are you responding? Are you getting new leads? Are you providing customer support through Messenger? If you answered “NO” to any of these questions, then I suggest you keep reading.

Not responding or allowing people to contact you through Messenger is like not answering the phone! You need to be present and ready to respond to people who have questions for you or your business. But you don’t have to do it alone. You can automate part of the process and let the bot start the conversations for you! Instantaneous communication = happy customers.

So, let’s dive in and learn more.

What is Facebook Messenger?

Facebook Messenger (sometimes abbreviated as Messenger) is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. The service also supports voice and video calling.

No Facebook account is required to use Messenger. Users can sign up with a phone number. Perfect! That means anyone can communicate with your business without being a Facebook user!

What is a Messenger Bot?

A bot helps you provide great customer service!

It is similar to an automated phone line. If you call a business, you maybe instructed to take action by entering “1” for customer service, “2” for technical support and so on. The big difference, your bot will do a better job of engaging and creating conversations with people. A bot is simply a set of parameters that you define, that helps move people through an automated funnel inside the Messenger platform.

Think about the questions you receive on the phone, email or messages. Do you receive the same questions over and over again? Well, let’s automate the questions and responses. Let your bot handle the conversation for you. The good news, you can interrupt the bot and take over the conversation at any time.

Did you know a bot can automatically send out video clips, audio clips, text message, emojis & images, galleries & list or buttons to people who interact with it?

All of this, and there is NO coding required!

So why not “Outsource” the process to your bot? Save yourself time and money by provided amazing customer support through the Messenger platform.

How Can a Messenger Bot Help Your Business?

A Messenger bot helps get your business, product or service in front of more people.

People are getting tired of entering their email address in exchange for a “freebie” (something of value in exchange for the email address). How many times have you entered your name and email address in order to receive some sort of free content? Probably more times than you realize. Here’s the problem with that, email is crowded. Almost every business has an email list and is emailing their customers. If you are like me, I’m filtering out all those promotional emails (and rarely open them!). Especially emails from Kohls. They seem to send me multiple emails a day (maybe not, but sure feels like it).

The good news! It’s way easier for your prospects or customers to opt-in to your Messenger bot. They simply click one button and immediately interact with your bot. They do not have to wait for a return phone call or an email to arrive, which sometimes can take awhile.

If your business is spending money on ads, you’ll want to dive into Messenger Ads. Why? They are cheaper because the user is staying on the Facebook ecosystem. A messenger ad is the most personal type of ad on the market. Your ad will include a Message call to action button making it easy for users to click and start an immediate conversation. How cool is that?

How does a Messenger Bot work?

A bot follows a specific set of rules. Your job is to define, create and map out the flow, messages, conditions and actions for your bot. Your bot can drive the right people to action through the customer journey. The two most powerful tools for building a bot are ManyChat and Chatfuel. So, let’s take a look at a bot flow. The flow below was created for a real estate agent to communicate with people that are looking to purchase a home.

Test Drive the Real Estate Bot

If you’d like to see how the real estate bot works, simply click the link: https://m.me/AskRebeccaW and click “View a sample bot” to start interacting with the bot.

Pull It All Together With Messenger Marketing

Messenger Marketing is the act of marketing to your customers inside of Messenger. Reach your customers by integrating Messenger as a conversation destination into your marketing strategy.

With Messenger Marketing, we can…

  • Push special services and promotions
  • Build a strong bond with your audience
  • Delivery content with a personalized touch
  • Provide information and answer FAQ’s
  • Allow users to browse, view and purchase services and products from inside the Messenger app.
  • Amplify your marketing with Messenger Ads
  • Reach more people
  • Start conversations
  • Retarget subscribers
  • and more!!!

Would You Like to Learn More About Messenger Marketing?

Just hop on over to my bot https://m.me/AskRebeccaW and click on “Build me a bot” or “Take a bot course”.

Let’s recap…

  • A Messenger Bot is a program that automatically interacts with people, giving them relevant information, news and updates from your business inside the Messenger platform.
  • Easier to use than email for communicating with your customers!
  • Messenger Ads are cheaper because the user is staying on Facebook.
  • Easy to build (no coding required)